AI and Behaviour

As AI seeps into more corners of our working and waking lives the roles for those who seek to better understand human behaviour do not shrink, they grow.

The liminal space between the person and the machine extends as the tentacles of AI spread.

When new technologies arrive (steam, electricity, computing, internet, AI) they don’t just substitute tasks; they create new layers of interface, challenge, inquiry and complementary work.

I am not just talking about “prompt engineers” or AI interaction and UX designers and their grifting outriders. Rather those who will go deeper into the impact on humans, their engagement and agency, their response and responsibility.

Understanding and investing in these skills will be essential for the success of all organizations.

Are you gearing up and enabling those who can straddle these domains? The psychologists, behavioural scientists, anthropologists and ethicists?

Or are you going all-in on the new technology, in the naïve belief that it’s a straightforward replacement?