Making the Familiar Strange
- davidjamesgrosse
- Aug 3, 2025
- 1 min read
There is much cited phrase that anthropology “makes the familiar strange and the strange familiar.”
In homage to the first half of that sentence I set off on a different type of walk this weekend.
Avoiding my usual cross country routes, the Kentish footpaths, hedgerows and apple orchards; instead embracing the functional main roads, sprawling developments and industrial units.
Not accepting the world as accustomed. Unlearning.
It doesn’t take long to realize that England is a very bizarre place.
And it is something we should all do at work.
To consider the rituals, myths and symbols we have grown accustomed to, as a fish in water.
What have we overlooked that is worth celebrating, or continued that is no longer useful?
What is done for the performance of compliance theatre, or is not done and forgotten?
Are there parks no-one uses? Tools behind locked doors? Surveillance that degrades?
And who are the martyrs and heroes, villains and scapegoats?
You will be surprised at what you find.
(Full details of the walk are here: https://www.linkedin.com/pulse/making-familiar-strange-david-grosse-8ckre/?trackingId=MWeQmzXXSsJjJLXYFoaQ%2Bw%3D%3D)




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